Polish up those Shiny Ideas with Professional Writing & Editing Services.
Don’t let your documents go out the door without expert editing!
Editing for ESL
Years of expertise helping people with English as a Second Language(ESL) convey their shiny ideas!
Writing for Professionals
Your professional presentations and publications deserve the best writing!
Website and Content Writing
Focused, researched content writing for publication and for the web!
About Shiny Ideas
Write. Edit. Repair.
So why Shiny Ideas? Because I love words and love to pursue them, gathering and arranging them like the bright jewels they are.
Hi! My name is Phyl Good, and I'm an experienced editor and writer, lover of cats and living with several thousand books. In that order--but just barely.
I have edited several novels and nonfiction books, countless academic papers, abstracts, and doctoral dissertations, and numerous business reports, documents, and presentations. My nonfiction projects have dealt with everything from the oil industry to the insurance and winemaking industries and beyond. As well as achieving my editing and writing certifications, I have two humanities degrees that encouraged studies of the thought and religion of other cultures and studies of other world views, so I am uniquely positioned to work with ESL projects as well as those of native English speakers.
Repeat business & Referrals
50% of Shiny Ideas' business comes from referrals or clients who come back again and again!
Friendly & Responsive
Shiny Ideas clients overwhelmingly call us friendly and responsive to their needs.
Dedicated to 100% Customer Satisfaction.
A full 25% of our clients are people whose first language is not English.
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The mechanics of writing are like the frame of your house. Make them solid and secure, and then get creative.
If you can write the case study so a potential customer feels like you’ve just pulled up a chair and chatted about a story, it will be very effective.
Using words incorrectly can make a reader think we really don’t know what we’re talking about, even if we’re trying to convey valuable information.
A case study is much more likely to be a genuine “customer testimonial.”
Think of a white paper as the foundation document for a multitude of other creative materials and projects..
Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.
The criteria a white paper conforms to are much closer to academic standards than to marketing standards.
If you’re going to create a white paper, it needs to provide the best information available.