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Month: January 2012

Editing and Writing

How Do We Use a White Paper Once We’ve Got One?

Think of a white paper as the foundation document for a multitude of other creative materials and projects..

Spicing Up Your White Paper

Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.

Structuring a White Paper

The criteria a white paper conforms to are much closer to academic standards than to marketing standards.