Writing & Editing Tips

Editing and Writing

Edit Your Own Writing: Yes or No?

It’s that new gaze, unfamiliar with the material, that will find issues and help you put the final polish on

Why I Write So Well

The mechanics of writing are like the frame of your house. Make them solid and secure, and then get creative.

Writing Your Case Study

If you can write the case study so a potential customer feels like you’ve just pulled up a chair and chatted about a story, it will be very effective.

Clearing up Confusions in Word Usage

Using words incorrectly can make a reader think we really don’t know what we’re talking about, even if we’re trying to convey valuable information.

Case Studies, White Papers, and Testimonials

A case study is much more likely to be a genuine “customer testimonial.”

How Do We Use a White Paper Once We’ve Got One?

Think of a white paper as the foundation document for a multitude of other creative materials and projects..

Spicing Up Your White Paper

Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.

Structuring a White Paper

The criteria a white paper conforms to are much closer to academic standards than to marketing standards.