Think of a white paper as the foundation document for a multitude of other creative materials and projects..
Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.
The criteria a white paper conforms to are much closer to academic standards than to marketing standards.
If you’re going to create a white paper, it needs to provide the best information available.
The primary purpose of a white paper should be to think of the needs of a potential customer
When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.