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Writing & Editing Tips

Editing and Writing

How Do We Use a White Paper Once We’ve Got One?

Think of a white paper as the foundation document for a multitude of other creative materials and projects..

Spicing Up Your White Paper

Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.

Structuring a White Paper

The criteria a white paper conforms to are much closer to academic standards than to marketing standards.

What Type of White Paper Works Best?

If you’re going to create a white paper, it needs to provide the best information available.

What is a White Paper and Why do I Need One?

The primary purpose of a white paper should be to think of the needs of a potential customer

Science Writer Phil Plait Shows Why Word Choices Matter

When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.

Paul Krugman Nails the Importance of the Right Words

If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.

I’m an Apostrophe Geek. Again.

Banning apostrophes? Why should readers have to guess what the writer meant?