Editing and Writing
Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.
The criteria a white paper conforms to are much closer to academic standards than to marketing standards.
If you’re going to create a white paper, it needs to provide the best information available.
The primary purpose of a white paper should be to think of the needs of a potential customer
When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.
If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.
Banning apostrophes? Why should readers have to guess what the writer meant?
A pronoun is just a word pointing to something else, right? Boy, is everyone wrong about that!
Enter your email address to subscribe to this blog and receive notifications of new posts by email.
© 2018 Shiny Ideas. Built using WordPress and the Mesmerize Theme