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Writing & Editing Tips

Editing and Writing

What is a White Paper and Why do I Need One?

The primary purpose of a white paper should be to think of the needs of a potential customer

Science Writer Phil Plait Shows Why Word Choices Matter

When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.

Paul Krugman Nails the Importance of the Right Words

If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.

I’m an Apostrophe Geek. Again.

Banning apostrophes? Why should readers have to guess what the writer meant?

Pronouns: Secret Windows Into Your Soul

A pronoun is just a word pointing to something else, right? Boy, is everyone wrong about that!

Old Navy sure knows the importance of the apostrophe – now.

Old Navy has sure learned the hard way that people still notice the apostrophe — and that it still matters.

What Impression Do Your Spelling Mistakes Make?

If you think spelling has become less important and people have just “gotten used” spelling mistakes — think again.

Does Editing Inhibit a Writer’s “Art”?

Does editing inhibit a writer’s “art”? The short answer is: no.