Editing and Writing
The primary purpose of a white paper should be to think of the needs of a potential customer
When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.
If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.
Banning apostrophes? Why should readers have to guess what the writer meant?
A pronoun is just a word pointing to something else, right? Boy, is everyone wrong about that!
Old Navy has sure learned the hard way that people still notice the apostrophe — and that it still matters.
If you think spelling has become less important and people have just “gotten used” spelling mistakes — think again.
Does editing inhibit a writer’s “art”? The short answer is: no.
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