Using words incorrectly can make a reader think we really don’t know what we’re talking about, even if we’re trying to convey valuable information.
When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.
If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.
Banning apostrophes? Why should readers have to guess what the writer meant?
A pronoun is just a word pointing to something else, right? Boy, is everyone wrong about that!
Old Navy has sure learned the hard way that people still notice the apostrophe — and that it still matters.
A penetrating discourse on language by Stephen Fry, visually and brilliantly brought to life by Matthew Rogers.
When I was a kid in grade 7, I worked this out for myself. I decided that I would use a comma after every item prior to the last one, to make it absolutely clear which items were individual entities.