Using words incorrectly can make a reader think we really don’t know what we’re talking about, even if we’re trying to convey valuable information.
There’s a really simple trick for knowing when you’re supposed to use “it’s” and when you should use “its”. It’s almost deliciously easy, in fact. So. What do you think the trick is?
The Wall Street Journal has a great article about why and how grammar was invented, and what its history has been: Grammar’s Dirty Little Secret. It sounds quite serious at first and then…you keep reading. And start noticing something. For example: [J]ust think back to all the school children who got their knuckles rapped for[…]
It was customary as far back as Chaucer’s time to use “they” in the universal generic way, for both singular and plural.
A two-word sentence like “I quit” contains the seeds of almost every other complete sentence in the English language.