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Category: Why Words Matter

Editing and Writing

Science Writer Phil Plait Shows Why Word Choices Matter

When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.

Paul Krugman Nails the Importance of the Right Words

If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.

I’m an Apostrophe Geek. Again.

Banning apostrophes? Why should readers have to guess what the writer meant?

Pronouns: Secret Windows Into Your Soul

A pronoun is just a word pointing to something else, right? Boy, is everyone wrong about that!

Old Navy sure knows the importance of the apostrophe – now.

Old Navy has sure learned the hard way that people still notice the apostrophe — and that it still matters.

Stephen Fry steps on some toes about Language

A penetrating discourse on language by Stephen Fry, visually and brilliantly brought to life by Matthew Rogers.

“DON’T LOSE OUT WITH AN ENTIRE MARKET NICHE!”

If introverts feel they are being “sold at,” or that someone is being pushy, you have lost the sale. I guarantee it.

The Power of Language, and misinformation about Galileo

When you write something, you’d better get it right the first time. Because if you make an error and someone picks it up and runs with it, that error could stay with you forever.