shinyideas@gmail.com

Category: Writing as Marketing Tool

Editing and Writing

Writing Your Case Study

If you can write the case study so a potential customer feels like you’ve just pulled up a chair and chatted about a story, it will be very effective.

Case Studies, White Papers, and Testimonials

A case study is much more likely to be a genuine “customer testimonial.”

How Do We Use a White Paper Once We’ve Got One?

Think of a white paper as the foundation document for a multitude of other creative materials and projects..

Spicing Up Your White Paper

Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.

Structuring a White Paper

The criteria a white paper conforms to are much closer to academic standards than to marketing standards.

What Type of White Paper Works Best?

If you’re going to create a white paper, it needs to provide the best information available.

What is a White Paper and Why do I Need One?

The primary purpose of a white paper should be to think of the needs of a potential customer