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Tag: content

Editing and Writing

On Keyword-Stuffing, Real Information, and Other Matters

A Billion Websites, and No Information! Have you had the same frustrating experience as me? You go looking for real information by using Google or some other search engine, and all you can find is short “articles” that are very thin on anything but superficial information, but which proliferate at the top of the search…
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Why Words Matter: “Information” versus “Content”

Are the words on your website the equivalent of shredded newspaper and cotton balls stuffed into a lumpy mattress, just to give it some body? Didn’t think so. And for that reason, I’ve decided to stop using the word “Content.”