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Tag: white papers

Editing and Writing

Writing Your Case Study

If you can write the case study so a potential customer feels like you’ve just pulled up a chair and chatted about a story, it will be very effective.

Case Studies, White Papers, and Testimonials

A case study is much more likely to be a genuine “customer testimonial.”

Spicing Up Your White Paper

Remember how people in meetings react to a speaker who drones on and on, reciting facts in a monotone.

Structuring a White Paper

The criteria a white paper conforms to are much closer to academic standards than to marketing standards.

What Type of White Paper Works Best?

If you’re going to create a white paper, it needs to provide the best information available.