Editing and Writing
When conveying important info, we have to use very clear language or we’d better define our terms very explicitly.
If we get so caught up hearing ourselves use the Big, Special Words that belong to our specialty, the only people we’re talking to are ourselves.
Banning apostrophes? Why should readers have to guess what the writer meant?
A pronoun is just a word pointing to something else, right? Boy, is everyone wrong about that!
Old Navy has sure learned the hard way that people still notice the apostrophe — and that it still matters.
A penetrating discourse on language by Stephen Fry, visually and brilliantly brought to life by Matthew Rogers.
If introverts feel they are being “sold at,” or that someone is being pushy, you have lost the sale. I guarantee it.
When you write something, you’d better get it right the first time. Because if you make an error and someone picks it up and runs with it, that error could stay with you forever.
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